Edelman Data & Intelligence took home seven Golds, one Bronze and one highly commended finalist at the 2024 AMEC Awards which recognizes exceptional achievements in communications effectiveness and measurement.
The awards honored Edelman DXI’s excellence across categories like Integrated Communication, Innovation in Methodologies, Consumer Communications, Public and Not-for-Profit Communications, Diversity & Inclusion and Effectiveness in Latin America.
Each winning campaign exemplifies a tailored approach to research and measurement, designed to address unique client challenges and create measurable impact. Below is a closer look at the award-winning work.
Impact Intelligence Dashboard
Gold for Best Use of Integrated Communication Measurement/Research
Gold for Innovation award for new measurement methodologies
The Impact Intelligence Dashboard enables clients to connect communications efforts with real-time reputational impact among healthcare professionals. By centralizing paid, owned and earned media, the platform provides data-driven decision-making to optimize strategy and track reputation effectively.
LEGO | Play Well
Gold for Most effective planning, research and evaluation of a Diversity and Inclusion Programme
Bronze for Most Effective Planning, Research and Evaluation in Consumer Communications
Through a study of 61,000+ respondents, LEGO’s campaign highlighted how societal messages affect girls’ creative confidence. The insights drove the “Play Unstoppable” campaign, igniting a global conversation and raising awareness of the impact of societal influences on young girls’ self-expression.
Ajinomoto | #CancelPizza
Gold for Most Effective Planning, Research and Evaluation in Consumer Communications
Ajinomoto’s viral TikTok “conspiracy” campaign leveraged research on MSG stigma, using relatable science facts to change perceptions. By integrating audience segmentation with a targeted measurement framework, the campaign achieved wide engagement to transform consumer attitudes.
Ampara Institute | Wild Algorithm Reset
Gold for Most Effective Planning, Research and Evaluation in the Public and Not-For-Profit Sectors
The campaign for Ampara Institute, Brazil’s animal protection leader, used social media insights to curb demand for trafficked animals. By educating audiences on resetting algorithms, the organization achieved a measurable drop in engagement with trafficking-related content, inspiring impactful social change.
DP World | Global Freight Summit
Gold for Best Use of Integrated Communication Measurement/Research
The 2023 Global Freight Summit (GFS), supported by DP World, positioned itself as a premier event for the global supply chain community. Guided by audience research into freight forwarders’ top concerns, the integrated communications approach ensured high engagement and impactful content. Real-time insights sharpened the content during the event, and post-event surveys confirmed the plan’s success—with 93% of attendees indicating they’d consider DP World as a trusted partner.
Nissan | Introducing e-POWER to Argentina
Gold for Most Effective Planning, Research and Evaluation: Latin America
Edelman DXI assisted Nissan in introducing e-POWER technology to Argentina’s market, emphasizing the value of hybrid powertrains through targeted media and experiential engagements. Results showed a significant increase in brand awareness and test-drive interest, highlighting the campaign’s success in a market where hybrid and electric vehicles are still emerging.
Samira Guerra | Young Professional of the Year
Highly commended finalist
Samira Guerra’s highly commended nominee recognition for AMEC’s Young Professional of the Year highlights her exceptional contributions to client success, DEI leadership and team development at Edelman DXI. Renowned for her reliability and composed confidence, Samira is a trusted partner ensuring seamless project execution and optimized resources. Her strategic vision and dedication to innovation drive growth across service offerings and help advance Edelman DXI practices. Samira’s talent for transforming complex data into compelling narratives strengthens client engagement and elevates Edelman DXI’s industry impact.
About the AMEC Awards
AMEC is the international Association for Measurement and Evaluation of Communication. Now in its 22nd year, the AMEC Awards aims to recognize and celebrate exceptional achievement, showcasing the importance of research, measurement, insights, and analytics. This achievement is a testament to our incredible teams and clients, as well as the inspiring work we do together.
