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- Africa (English)
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- Australia (English)
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- Brasil (Português)
- Canada (English)
- Canada (Français)
- China (中文)
- España (Español)
- France (Français)
- France (English)
- Germany (Deutsch)
- Germany (English)
- Global (English)
- India (English)
- Indonesia (English)
- Ireland (English)
- Italy (Italiano)
- Italy (English)
- Japan (日本語)
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- Korea (English)
- Malaysia (English)
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In today’s world, action is required to meet higher expectations and increasingly complex problems, but the jeopardy is greater than ever, as every decision is loaded with risk. That’s where we come in.
Uniting the best minds in research, analytics, performance marketing, behavioral science, econometrics and data, our team’s diversified skill sets and our deeply interconnected, cohesive approach enables us to provide a truly holistic perspective to solve unique challenges and inspire actions that strengthen relationships, create connections, protect reputations and build trust.
From uncovering initial insights to assessing impact, we deliver innovative solutions at every stage and leverage Edelman’s unmatched communications expertise to drive powerful outcomes.
OUR CRAFTS
Human
We gather and analyze information from human sources by engaging directly with target audiences and examining existing data to uncover audience perceptions and expectations.
Performance
We combine expertise in performance marketing and analytics expertise to plan, execute and optimize marketing and communications campaigns that drive business outcomes.
Predictive
We apply data science, econometrics and predictive analytics to identify trends, risks and demonstrate comms impact on reputation and business outcomes.