Edelman (English)

PREDICTIVE INTELLIGENCE

In an era of rapid change, anticipating what lies ahead is critical. With Predictive Intelligence, we unlock a deeper understanding of behavior, empowering smarter, more tailored strategies with unparalleled precision. Our Predictive Intelligence team leverages econometrics, data science and predictive analytics to help communications and marketing leaders anticipate trends, identify risks and demonstrate the tangible impact of their work on reputation and business outcomes.

From maximizing the ROIs of earned, owned and paid media to presenting insights in intuitive, interactive dashboards, predictive intelligence identifies patterns and trends that inform proactive decision-making. This forward-looking approach allows strategies to evolve in real time, enabling communications to stay ahead of changing preferences and market dynamics.

Our industry-leading solutions drive measurable business impact, helping organizations navigate uncertainty, elevate performance and demonstrate real value. With work recognized by Cannes Lions, Stevie® Awards, AMEC and other industry honors, our predictive intelligence practice has become the foundation for work that not only succeeds but leaves a lasting impact.

 

Our Predictive Expertise

Proving business impact

ROI & Attribution Modeling

Our proprietary Communications Marketing Mix (CM3) connects investments in communications to measurable business outcomes. By evaluating the impact of efforts on trust, sales and reputation, we give leaders a clear view of what’s working and where to optimize.

Trust Impact: Using advanced statistical AI models, we uncover how communications build trust and predict key business outcomes, such as sales and stock performance. Trust becomes not just a value but a measurable driver of success.
Anticipating and preparing for threats before they happen

Risk Sensing

Our predictive models combine real-time media monitoring with internal data to detect early warning signals of risks. These insights allow teams to intervene before a brewing crisis impacts reputation and keep brands resilient in uncertain times.
Unlocking employee insights for a stronger workplace culture

Workforce Listening & Analytics

Employees are the pulse of any organization. By synthesizing engagement data from multiple sources, we help leaders understand trends, identify pain points and craft strategies to unlock the full potential of their workforce.
Powering smarter decisions with real-time, comprehensive insights

Integrated Dashboards

We unify complex communications data into a single accessible view. These interactive dashboards empower decision-makers to track performance, uncover insights and take action—all in one place.

Featured Work

Ampara Institute

Wild Algorithm
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Pure Leaf

Pure Leaf Tea: The “No” Grants
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Pharmaceutical Company

Impact Intelligence Dashboard
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LEAD WITH DATA.

Contact us to explore how predictive intelligence can optimize your efforts, protect your reputation and demonstrate real value.
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