New York, NY – Edelman, the leading global communications firm, has named Ben Verley as Global Head of Predictive Intelligence for Edelman Data & Intelligence (Edelman DXI). With nearly two decades of experience at Accenture, Alvarez & Marsal and Meta, Verley will spearhead the global expansion of the firm’s predictive capabilities. This appointment reinforces Edelman’s commitment to harnessing AI and data to redefine communications and deliver transformative value for clients.
Edelman DXI’s Predictive Intelligence practice has grown north of 20% over the last year by delivering transformative insights that drive measurable impact for clients. A fast-growing offering from the practice is bridging the gap between communications activities, reputation and trust movement and business performance. The “Impact Intelligence Dashboard” leverages advanced modeling techniques powered by machine learning and AI. This innovative solution has earned industry acclaim including a Gold Stevie® Award for PR Innovation of the Year and two Gold AMEC Awards.
Predictive data is increasingly integral to Edelman’s ideation and creative process. The “Wild Algorithm” campaign, developed for the Ampara Institute for wildlife protection, exemplifies how data modeling can drive a creative idea. The campaign earned more than 20 major industry awards, including a Bronze Cannes Lion in the social listening and insight category, as well as honors from AMEC, Creative Pool, Shorty Impact Awards and more.
“Over the last seven years, we have developed industry-leading solutions in econometrics, data science and predictive intelligence applied to communications,” said Antoine Harary, Global President of Edelman Data & Intelligence. “These solutions are scaled for key clients of the firm, helping them demonstrate and optimize the return on their communications investments, anticipate trends and risks and fully leverage AI and automation. With Ben’s appointment, we are accelerating and globalizing our innovation roadmap and strengthening our ability to consult with communicators who want to put data at the core of what they do.”
Throughout his career, Verley has provided data-driven solutions for global brands including Google, Twitter, Target, LEGO, Best Buy, Coca-Cola and Verizon. He brings extensive consulting experience from Accenture and Alvarez & Marsal, alongside leadership roles at Meta and technology startups, where he honed advanced expertise in machine learning and AI.
“I am thrilled to join a team that has a proven record of and ongoing commitment to putting data at the center of communications and demonstrating the value it creates for businesses,” said Verley. “I feel truly energized to help this team uncover new evidence that trusted relationships and authentic connections drive business resilience and performance.”
Investment in AI is a cornerstone of Edelman’s strategy to enhance client outcomes with proprietary tools enabling insights at scale. A key innovation in this space is Trust Stream, an AI-powered solution that analyzes real-time data signals to predict trust and optimize strategies. As Edelman continues to expand its AI capabilities, Verley will work closely with the Edelman.AI team to scale predictive intelligence and integrate advanced AI solutions across the firm’s global operations.
“Harnessing the power of data through predictive intelligence is at the core of our delivery and operating model for key clients,” said Tristan Roy, Global President of Integrated Solutions and Delivery for Edelman. “We’re on an exciting journey of integrating predictive intelligence within the way our teams work, from creative processes to crisis response and within our investments in automation and AI. We are at a pivotal moment for our industry and talent like Ben helps us deepen our partnerships with clients to future-proof their communications at a cultural level and drive meaningful impact.”
Visit the Edelman DXI website to learn more about the Predictive Intelligence practice.
About Edelman DXI
Edelman Data & Intelligence (DXI) is a global research, analytics, performance and data consultancy. It combines unique human expertise with the latest innovations in AI, data and technology to help clients see and solve challenges in new ways. With diversified skill sets and a deeply interconnected cohesive approach, the team provides a truly holistic perspective to address unique challenges and inspire actions that strengthen relationships, create connections, protect reputations and build trust.
About Edelman
Edelman is a global communications firm that partners with businesses and organizations to evolve, promote and protect their brands and reputations. With 6,000 employees across over 60 offices, Edelman develops communication strategies that build client confidence and stakeholder trust. The firm boasts an array of accolades, including PRWeek’s Agency Dynasty of the Past 25 Years and Global Agency of the Year (2023) and Cannes Lions Independent Agency of the Year for the Good Track (2024 & 2022). Recognized as a standout agency by AdAge (2023) and honored with multiple Cannes Lions, including Titanium, Grand Prix and seven Gold Lions since 2021, Edelman consistently sets the industry standard. Since our founding in 1952, we have remained an independent, family-run business. Edelman owns specialty companies Edelman Data & Intelligence (research, data), Edelman Smithfield (financial communications), and UEG (entertainment, sports and lifestyle).
