Edelman (English)

ETM INSIDE

BUILDING TRUST FROM THE INSIDE OUT

Trust is the common denominator driving impact across the multi-stakeholder ecosystem–with employees at the nexus.

Employee trust radiates outward to influence perception, reputation, decision-making and trust levels across all other stakeholder audiences. 

 

EMPLOYEE TRUST INSIGHTS

Our recent research, conducted among 6,500 full-time employees across six markets and six industries, underscores the business-critical nature of employee trust.

Strong employee trust drives business performance

Employee trust directly drives positive performance outcomes for businesses, both internally (boosting loyalty and engagement) and externally (increasing advocacy).

Trust in a prospective employer is the most powerful choice driver, second only to reward

Trust and reputation in the company are the #2 factors in choosing a new employer, stronger than culture or financial strength, and second only to salary and benefits.

Ethics are paramount in the relationship, but a tailored approach is required

Trust in one’s employer is based on Integrity and Dependability, but there are differences across countries, industries, and workforce types. A tailored approach is needed to build trust across employee segments.

Gen Z workforce expects employers to step up

As the younger working generation, Gen Z trust their employers but have high expectations, especially regarding societal commitment, transparency, and values alignment.

Employees prioritize their own needs in times of uncertainty

As the world has become more uncertain, trust is anchored in how well employees are treated and made to feel valued. External dimensions like customer care and societal impact have become less essential.

 

Introducing ETM Inside

The Ultimate Employee Trust and Engagement Solution

Trust is the common denominator driving impact across the multi-stakeholder ecosystem–with employees at the nexus. ETM Inside is a powerful, data-driven consulting roadmap designed to help businesses and organizations assess and maximize their employee trust advantage. ETM Inside offers a definitive measure of employer trust capital with proprietary metrics to understand performance and answer...

  • How can I maintain or build trust during this period of constant change and transformation?
  • What are the levers and drivers at the bottom of this crisis?
  • How can I create more targeted messaging and change mitigations for different workforce segments?
  • How can I engage my teams in dialogue around critical issues?
  • How can I engage my employees as advocates?

ETM Inside In Action

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GOAL

Navigate complex labor relationships while supporting EE and alignment

 

WHAT’S POSSIBLE

Create targeted, trusted and transparent communications that reflect both business and employee interests

 

ROLE OF ETM INSIDE

Segmented assessment of employee trust scores to support honest labor relations conversations and benchmark trust levels over time

GOAL

Stabilize and engage the workforce to accelerate realization of deal value

 

WHAT’S POSSIBLE

Build trusted communications, change management and culture to mitigate the uncertainty and turbulence of a transaction

 

ROLE OF ETM INSIDE

Evaluate trust scores before and 
after transaction, identifying key challenges and opportunities within impacted organizations

GOAL

Bolster trust in a new CEO by developing a leadership platform and transition strategy

 

WHAT’S POSSIBLE

Optimize communications and change strategies by focusing on the specific drivers of trust in the leader—and understand how they may differ from the drivers of trust in the organization

 

ROLE OF ETM INSIDE

Measure trust scores at all points of leader transition and optimize programming based on real-time data

GOAL

Bring your workforce along on the journey of complex, multi-year transformations

 

WHAT’S POSSIBLE

Get laser focused on enabling transformation through trusted engagement programs, interactive transformation narratives, and change management strategies

 

ROLE OF ETM INSIDE

Targeted diagnosis of (and measurement against) key long-term transformation benchmarks

 

UNLOCK EMPLOYEE GROWTH

ETM Inside is designed for flexibility and scalability, making it suitable for use at both the enterprise and individual levels. Our proprietary metrics and insights allow you to measure and compare your performance against market, sector, and segment-specific benchmarks.

 

Interested in working with us?

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