Erica is Head of Performance Intelligence for Edelman and has over 20 years of experience in online marketing, digital media and analytics, and client service with proven success in developing effective programs for clients across a wide range of verticals, including technology, financial services, CPG, retail, travel and B2B.
Prior to joining Edelman, Erica held senior leadership roles at iProspect and Omnicom Media Group, where she led client strategy and senior relationships, staffing, operations and business development for the Midwest region. She has partnered with brands including HP, Weber, McKinsey, Lowe’s and PayPal on both a U.S. and global basis.
Erica holds a B.S. in marketing and international business from Penn State University.